At Trade Recalls, we believe that evolution is the only way to stay ahead in the automotive industry. Today, we are thrilled to announce a significant milestone in our journey. Our premier 'Recall Conquest' platform is officially rebranding to Reach.
This change is more than just a new logo or a fresh coat of paint. It represents a fundamental shift in how we help our dealer partners interact with their local markets. The name Reach reflects our core mission: to empower your dealership to connect with every single brand owner within your Primary Market Area (PMA), ensuring no vehicle is left behind and no revenue opportunity is missed.
Why the Transition to Reach?
For years, "Conquest" served as a powerful descriptor for aggressive market acquisition. However, as the automotive landscape shifts toward long-term retention and community safety, we realized our platform did something much more profound. It doesn't just "conquer" a market; it extends your hand to the community.
Reach signifies the ability to find the unfindable. It represents the bridge between a dangerous, unrepaired vehicle and a safe, loyal customer. By rebranding, we are aligning our identity with the actual result we deliver for dealers: the ability to extend your influence to every corner of your PMA.
The Staggering Reality of Open Recalls
The scale of the recall challenge: and the opportunity: is often underestimated. Industry data reveals a sobering truth: 1 in 3 vehicles currently on the road has an open recall.
In the second quarter of 2025 alone, 7.3 million vehicles were involved in 49 different OEM campaigns. Major brands including Ford, GM, Stellantis, Nissan, Honda, and Toyota are leading these figures. For a dealership, these aren't just statistics; they are neighbors, local families, and potential lifelong customers driving past your doors every single day with unresolved safety issues.
Many of these drivers are "ghost owners": the second, third, or even fourth owners of a vehicle who are no longer in the OEM's primary database. They don't receive the mailers. They don't know their vehicle is at risk. Reach is designed specifically to find these owners and bring them into your service drive.
Dominating Your PMA with Data-Driven Targeting
To win in today’s market, you cannot rely on the same data everyone else is using. If you only target the customers already in your CRM, you are fishing in a very small pond. Reach leverages proprietary technology to identify owners that are often invisible to manufacturers.
Our platform identifies up to 3X more prospects than standard OEM lists. We cross-reference NHTSA databases with advanced digital forensics to pinpoint exactly who owns the recalled vehicles in your specific geographic area.
Reach doesn't just give you a list of VINs; it provides a multi-channel communication strategy to engage those owners effectively. This includes:
- Urgent Text Alerts: Direct, TCPA-compliant messaging that emphasizes safety.
- Direct Mail: High-impact physical touchpoints that build trust.
- AI-Powered Outreach: Coordinated phone and digital efforts to ensure your message is heard.
By maximizing your Reach within the PMA, you ensure that your dealership becomes the go-to authority for safety and service in your region.
Turning Safety Risks into Immediate Service Revenue
While safety is the catalyst, the business impact of Reach is undeniable. Service departments are the heartbeat of dealership profitability, and open recalls are the ultimate "foot-in-the-door" strategy.
When a customer enters your service drive for a recall repair, the financial benefits are twofold. First, the recall work itself is guaranteed revenue from the manufacturer. Second, it opens the door for significant customer-pay (CP) opportunities.
Consider these industry benchmarks:
- $517 Average Repair Order: This is nearly double the national average for standard service visits.
- 65% Upsell Rate: More than half of all recall visits result in additional customer-pay work.
- 7.9x ROI: Dealerships using our technology average nearly $30,000 in monthly recall-driven revenue.
Reach turns a liability: a dangerous vehicle: into a high-margin asset for your service department. By increasing your service throughput, you aren't just fixing cars; you are optimizing your facility’s capacity and driving major wins for your bottom line. You can explore our pricing page to see how this fits into your budget.
Building Safer Roads and Stronger Communities
Beyond the balance sheet, Reach is about impact. Every recall fixed is a potential accident prevented. Whether it’s an airbag inflator, a fuel system issue, or a braking fault, these repairs save lives.
When you use Reach to connect with local drivers, you are positioning your dealership as a community protector. This builds a level of trust that traditional advertising simply cannot buy. We have seen that when a customer has a positive experience during a recall repair, there is a 74% probability they will purchase their next vehicle from that same dealership.
Our commitment to this mission is why we prioritize philanthropy and community safety in everything we do. We don't just want to help you sell more parts; we want to help you build a legacy of safety in your town.
A Partnership Built on Results
The transition to Reach is a reflection of our commitment to your growth. At Trade Recalls, we aren't just a software provider; we are your strategic partner in market dominance. We understand the challenges dealers face: rising interest rates, inventory fluctuations, and the constant pressure to increase service absorption.
Reach was built to solve these problems by providing a consistent, predictable stream of high-value traffic to your service drive. No more waiting for the phone to ring. No more relying on declining loyalty from aging databases.
With Reach, you take control of your PMA. You no longer have to worry about whether you are seeing every opportunity. You will know you are.
Ready to Extend Your Reach?
The name has changed, but our drive to deliver results has never been stronger. If you are ready to stop "conquering" and start truly reaching your market, it’s time to see what our platform can do for you.
Don't let 1 in 3 vehicles in your area drive past your dealership with an open recall. Turn those safety risks into service revenue and long-term customer loyalty today.
Let’s make the roads safer together.
To learn more about how Reach can revolutionize your service drive traffic and maximize your PMA opportunities, visit our products page or contact us today to schedule a demo.
If you are a current partner, you can login here to see the new Reach interface in action. If you're new to the family, sign up here and start transforming your service department today.